You want to bring a new product to the market for which there are many large incumbents.

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You want to bring a new product to the market for which there are many large incumbents.
Question Posted on 04 Sep 2020

Home >> Important Topics >> Digital Primer >> You want to bring a new product to the market for which there are many large incumbents.

You want to bring a new product to the market for which there are many large incumbents.
Which of the following strategies is/are worth considering?
Choose the correct option from below list
(1)Bring out a product with fewer, more widely used features and introduce a pay-as-you-go pricing model.
(2)All the options
(3)Target non-consuming users (or) low market segments and then move upmarket.
(4)Give your product for free. Monetize attention and adjacencies.

Answer:-(2)All the options

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